Nestled in the corners of Lucknow’s regal streets lie the turmoil doused lives of its undervalued sect- the skilled Chikan workers. Toiling endlessly through the day, these artisans struggle to make ends meet making a measly 25-50 Rs per clothing item.
With cheaper, machine-made imitations flooding the market, the demand for the traditional handmade craft has rapidly deteriorated, leaving the proficient artisans exploited by the middlemen, thereby losing their livelihoods to unskilled hands.
Dhaaga’s core value lies in giving back as much as you get. Through the Dhaaga Artisan Fund, the brand will donate 1% of all its profits to the maestros, those who bring the beautiful art form to life.