About Us

Chikankari is the poetic language of Lucknow—an art refined over centuries, defined by its delicacy, depth, and an unparalleled mastery of stitchwork. Dhaaga & Co. reimagines this heritage craft through a modern, design-led lens, creating pieces that are timeless in spirit and elevated in detail.

Built on the belief that true luxury lies in craft, the brand works closely with artisans who carry forward generations of knowledge. Each silhouette is thoughtfully designed, every motif hand-worked, resulting in ensembles that balance tradition with contemporary refinement.

For the discerning collector, the design enthusiast, and the admirer of slow, meaningful fashion—Dhaaga & Co. is where heritage finds its most sophisticated expression.